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Ola Strikes Deal With Mahindra for Ride-Hailing Car Discounts

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Ride-hailing service Ola scored an agreement with Mahindra & Mahindra Ltd. to offer cars cheaply to drivers, a move aimed at fending off competition from Uber Technologies Inc.

The Indian automaker has agreed to sell and finance vehicles for 40,000 Ola drivers by 2018, a deal worth $400 million, both companies said. The Mumbai-based car company, part of the Mahindra Group industrial conglomerate, will provide vehicles at special prices, financing with zero down-payments, subsidized insurance and maintenance packages.