Suspect Sales at Fiat Chrysler Could Be Bad News for Its Rising Star
- Alleged gaming of car sales draws attention to Reid Bigland
- ‘He gives us a number and we have to figure out how to hit it’
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This should’ve been Reid Bigland’s year.
Under his leadership, Fiat Chrysler Automobiles outsold its competitors in Canada for the first time in the carmaker’s history while enjoying an unprecedented streak of rising sales in the U.S. The success earned Bigland a promotion to head Fiat Chrysler’s Alfa Romeo and Maserati brands, making him one of Chairman Sergio Marchionne’s most trusted deputies.