Peugeot Maker Plans Southeast Asia Factory as Global Push Widens

  • PSA seeks local partnership in Indonesia, Thailand, Malaysia
  • Expansion part of Tavares’ post-bailout growth initiative
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PSA Group, the maker of Peugeot and Citroen cars, plans to build a factory in Southeast Asia -- with a focus on Indonesia, Thailand and Malaysia -- as it widens its international reach to reduce its reliance on a challenging European home market.

Europe’s second-biggest auto producer aims to set up the plant with a local partner “to avoid beginners’ mistakes,” PSA’s Chief Executive Officer Carlos Tavares told reporters during a visit to Chengdu, China. The Paris-based company intends to start construction in 2018, a spokesman said, declining to name possible partners.