PSA Seeks to Revive China Fortunes With SUV Factory in Chengdu
- Plant can produce 300,000 Peugeot, Citroen and Fengshen a year
- PSA changed regional, joint venture heads to boost performance
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PSA Group, caught in a slump in China sales despite an expanding market, will inaugurate a seventh factory in the world’s biggest car market this week focused on producing sport utility and multipurpose vehicles for its Peugeot and Citroen brands.
The plant in Chengdu in southwestern China will have the annual capacity to manufacture 300,000 Citroen and Peugeot vehicles, as well as the local Fengshen nameplate, as part of its joint venture with shareholder Dongfeng Motor Co. Production will start at the end of the year.