Audi Rent-by-Hour Service May Be Destined for Gridlocked Beijing

  • Customers can rent cars by the hour via Audi at Home program
  • Car ownership curbs make Beijing a candidate for the service

Audi's Voggenreiter: China Is a Perfect Market for Audi

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Beijing residents may soon be able to rent Audi cars by the hour with the tap of a smartphone, as the German luxury carmaker rolls out the service in Hong Kong and considers introducing the service to cities on the mainland.

China’s capital city operates a lottery to distribute a limited number of license plates to control the vehicle population, and the odds of winning one can be slimmer than playing roulette. The use of passenger vehicles is further restricted to select license-plate numbers on certain days of the week, making car ownership even more onerous.