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Fiat Chrysler CEO Flirts With Samsung in Hunt for Tech Partner
- Marchionne says Magneti Marelli parts unit has several suitors
- Marelli to be ‘signficant platform’ for technology, CEO says
Marchionne Targets Samsung in Auto Tech Alliance
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Fiat Chrysler Automobiles NV Chief Executive Officer Sergio Marchionne is looking into a tie-up with Samsung Electronics Co., as the Italian-American company widens its search for a technology partner to gird against being left behind in the race to develop self-driving cars.
Marchionne, who dropped his push for a merger with a fellow automaker last year, has increasingly turned his intention to technology providers. In March, he offered to assemble cars for Apple Inc. and in May announced a cooperation project with Alphabet Inc.’s Google on driverless vehicles. Amid discussions with Uber Technologies Inc. and Amazon Inc., Samsung is the latest big-name technology company on Fiat’s radar.