Whiskey's Next Wave Is Lighter, Mellower, Made for Millennials
‘Whisper whiskies’ break with age statements and bold flavors for easy year-round sipping.
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On a warm evening in June, the thirsty crowd milling about a Brooklyn event space might have gladly sipped glasses of white wine, or crisp gin & tonics. Instead, all held drams of golden whisky in their hand.
The event was to celebrate the introduction of Toki, a new offering from Japanese whisky maker Suntory, with gentle almond and grapefruit accents and no age statement. It’s just one of a growing number of what we're dubbing “whisper whiskies”—pale-hued, refreshing spirits with a deliberately light, mellow flavor profile, offering an antidote to bold bourbons and brooding, smoky Scotches.