Economics
China’s Xiaomi Suits Up for a Debut on Apple’s U.S. Home Turf
- VP Hugo Barra signals a U.S. launch “in the near future”
- Move will come after securing a slate of Microsoft patents
Xiaomi's Hugo Barra: We Have U.S. Market in Our Sights
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Xiaomi Corp. is preparing to enter the U.S. smartphone market “in the near future,” employing the same online sales and social media marketing tactics that helped the six-year-old startup become China’s largest privately funded startup.
Xiaomi can no longer afford to ignore the world’s largest smartphone arena by revenue, company vice president Hugo Barra said in an interview. Its international expansion is taking on new-found urgency as growth at home slows and rivals such as Huawei Technologies Co. erode its market share.