Pursuits
As Pokemon Go Frenzy Subsides, Online Retailers Still Cashing In
- Electronics, toys, apparel sales rose 105 percent in July
- Build-A-Bear, GameStop among retail companies benefiting
Top Trends Shaping Video Games
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Even as the initial craze for Pokemon Go wanes, companies that sell merchandise tied to the augmented-reality game are benefiting.
U.S. online sales for Pokemon-branded merchandise rose 105 percent in July compared with the previous year, according to Adobe’s Digital Price Index, which tracks sales from two-thirds of the Fortune 50 companies. Branded items include toys, electronics such as video games, and T-shirts, caps and other apparel.