Deals

Samsung Weighs Move Into Car Tech With Talks for Fiat Unit

  • Company most interested in lighting, entertainment, telematics
  • Deal could be worth more than $3 billion, may close this year

Samsung Said to Be in Talks With Fiat

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After Samsung Electronics Co.’s success in selling components for rivals’ smartphones, Vice Chairman Lee Jae Yong is considering a similar strategy for the world of automobiles.

Samsung is in advanced talks to buy assets of auto-parts maker Magneti Marelli from Fiat Chrysler Automobiles NV, according to people familiar with the matter. It’s particularly interested in the lighting, in-car entertainment and telematics business and could consider an acquisition of the whole company, the people said, asking not to be identified as the discussions are private.