Aluminum Is a Poor Man’s Steel When It Comes to Fighting China
- Prices have been sliding since 2011, threatening U.S. smelters
- ‘If we wait, there may be nothing left to talk about’
U.S. Aluminum Industry Gets No Respect
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Century Aluminum Co.’s Michael Bless is on a crusade to save his industry from what he sees as its impending doom at China’s hand. So far, he’s struck out.
The chief executive officer hasn’t been able to persuade Alcoa Inc. to publicly back him. He invited all the presidential hopefuls last fall to tour a smelter, and nobody took him up on it. A glitzy documentary made by a group Century funds has scored only about 6,800 views on YouTube.