Nissan Chases U.S. Sales Gains as Discounts Lift It Beyond Honda
- Automaker sees new Titan pickup helping retail deliveries
- Industry’s July sales rate seen little changed from year ago
A Nissan GTR instrument cluster.
Photographer: Jin Lee/BloombergThis article is for subscribers only.
Nissan Motor Co. is growing faster in the U.S. than any mass-market carmaker and edged past rival Honda Motor Co. in this year’s first half. That might not be a good thing for Nissan’s bottom line.
Chief Executive Officer Carlos Ghosn wants Nissan to pass Honda and get 10 percent of the North American market. Yet Nissan’s growth this year has been helped by more generous incentives to customers and by selling more low-margin vehicles to rental fleets, which have risen faster than any other automaker’s.