Amazon Japan Enticing Shoppers From an Unexpected Place: China
- Chinese-language website in Japan made its debut in June
- Consumers in China seeking Made in Japan deals on Amazon.co.jp
Amazon Japan Eyes Chinese Shoppers
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Just before the stores open in Tokyo’s Akihabara electronics district, buses pull up, unleashing Chinese tourists and their credit cards to snap up televisions, rice cookers and other gadgets. Walk into any department store and there they are, buying mascara, t-shirts and other merchandise.
China’s infatuation with Japanese products is now discovering a new source of satisfaction: the internet. And Amazon.co.jp is responding.