Why Wall Street Is Raving About Facebook's Earnings Report

A second-quarter master class in mobile monetization.
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Analysts on Wall Street are scrambling to raise their price target on shares of Facebook Inc. after the social media giant reported second-quarter earnings and sales that far surpassed the consensus estimates.

Despite a fierce battle for mindshare — intensified by the rise of competing apps like Snapchat Inc. and the new potential threat of augmented reality gaming — Facebook has retained an immense following of over 1 billion daily active users.