The Hottest Piece of Team USA Merch Is This $25 Bucket Hat
- U.S. Olympics apparel sales up 50 percent compared to 2012
- Remember the Sochi mittens? Games fans flock to the unusual
The top-selling piece of U.S. Olympic merchandise in the run-up to the Rio Games isn’t a t-shirt or a jersey. It isn’t made by Nike or Ralph Lauren and doesn’t come in a number of colors or sizes. It’s this $24.99 bucket hat.
The one-size-fits-all cap has been the best-selling piece of Team USA merchandise since mid-June, according to Fanatics Inc., the world’s largest seller of officially licensed sports merchandise and e-commerce partner of the U.S. Olympic Committee.