Apple Is Said to Redesign Online Store App With Recommendations

Apple Inc. plans to roll out a redesigned version of its Apple Store mobile app for selling devices that will use a customer’s buying history to recommend further purchases, taking a page from Amazon.com Inc.’s playbook.

The updated retail app could be rolled out in the next two weeks, according to people familiar with the intended revamp. It’s likely to include a “For You” tab that suggests products based on prior orders, said the people, who asked not to be identified because the project isn’t yet public. While there are currently separate Apple Store apps for the iPhone and iPad, the new app will work on both devices and have the same basic features and interface. An Apple spokesman declined to comment.