JetBlue’s New Airbus Could Upend Travel to Europe
A longer-range A321 could disrupt a crowded North Atlantic aviation market by potentially lowering some leisure travel fares.
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When executives at JetBlue Airways Corp. gaze east to Europe from their perch in New York, they see a striking similarity to transcontinental domestic routes: abundant business traffic, high fares, entrenched rivals, and in-flight service quality that spans the spectrum.
Europe has one crucial difference, though. Fares are even higher and the revenue potential for premium travel even greater. And there is a weakness that a new Airbus jet may help the carrier exploit.