Watch Out London, Amsterdam Is Coming to Get You

  • Dutch capital to focus on clearinghouses, fintech and niches
  • Amsterdam lobbying behind the scenes to win U.K. business

A display of U.K., Union Jack flags fly in front of The Houses of Parliament, in London, U.K., on Monday, Feb. 15, 2016. U.K. lawmakers are not the only ones bracing for a tough few months before Britain's referendum on its European Union membership. A gauge of expected volatility for the pound near the highest since 2011 shows traders are expecting a rough ride too.

Photographer: Jason Alden/Bloomberg
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Amsterdam is taking a different approach from other European cities to lure London’s post-Brexit business: It’s focusing on quietly targeting specific sectors like clearing, fintech and high frequency trading.

“Within that financial sector, there are parts, niches, clusters that will move to Europe and for which Amsterdam is really good,” Kajsa Ollongren, the Dutch city’s deputy mayor in charge of economic affairs, said during an interview at her office last week. “I’m not working on getting all those big banks over here.”