Hyundai to Push Eco-Friendly Car Sales as Regulations Tighten
- Hyundai to introduce its Ioniq hybrid in U.S., Europe
- Plans to speed global introduction of its Genesis luxury brand
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Hyundai Motor Co. and its affiliate Kia Motors Corp. will seek to push sales of environment-friendly vehicles as part of efforts by the South Korean automakers to meet increasingly stringent global emission standards and fuel economy requirements.
Hyundai Motor Group Chairman Chung Mong Koo, who presided over a meeting of executives heading overseas offices, directed them to expand production and sales of such vehicles globally, according to an e-mailed statement. Hyundai plans to introduce its Ioniq gasoline-electric hybrid in the U.S. and Europe, after starting sales in January in South Korea. Kia plans to sell the Niro hybrid in the U.S., Europe and China.