Coca-Cola Expanding in Last Beverage Frontiers of Coffee, Milk
- Co. to sell Brazil’s Arabica beans in domestic market
- Coca-Cola is introducing new line of packaged coffee beans
This article is for subscribers only.
Coca-Cola Co. is planning to sell packaged arabica coffee beans to Brazilian consumers as the world’s largest soft-drink producer expands in breakfast beverages.
The Atlanta-based company will sell packaged beans through a local tea brand it owns called Leao as it seeks further diversification, Coca-Cola’s Brazil unit said Thursday. Coca-Cola has a partnership agreement with coffee exporter Tristao Companhia de Comercio Exterior, which will acquire and roast the beans. The company didn’t provide the deal’s financial details.