Deals
Providence Equity Said to Explore Sale of Learfield
- Learfield represents 120 U.S. college sports programs
- Providence acquired Learfield three years ago from Shamrock
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Providence Equity Partners, which acquired a controlling interest in Learfield Communications Inc. three years ago, is exploring a sale of the company that buys and sells media and marketing rights for 120 college programs, people with knowledge of the matter said.
Providence is working with Moelis & Co. to find a buyer for Learfield, said the people, who asked not to be identified because the information is private. The company, which helps athletic departments negotiate sponsorship and licensing deals, could fetch as much as $1 billion in a sale, the people said.