A Beginner's Guide to Pokemon GO
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Pokemon Go Proves to Be Blockbuster for Nintendo
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Depending on whom you ask, Pokemon Go is either a revolutionary smartphone experience or potentially lethal fad. Either way, here's an overview of the app that has soared to the top of download charts and added $7 billion in market value to Nintendo Co.
While the new game released last week for iOS and Android swept the U.S., Australia and New Zealand, it's not yet available elsewhere. It follows the basic premise of Pokemon, a Japanese videogame and anime series where adventurers travel the world seeking "pocket monsters" to train and battle with each other. The app allows users to wander their neighborhood in search of Pokemon characters who pop-up as if in real life (i.e. on your phone).