Kevin Durant Seen as Nike’s Golden Ticket in Bay Area Market
- The NBA player turned down a deal with Under Armour in 2014
- Analyst says Durant’s jersey sales could rise as well
Kevin Durant. Photographer: Mike Ehrmann/Getty Images
Golden State Warriors fans are excited for superstar Kevin Durant to join the team. For Under Armour Inc., probably not so much.
Durant, 27, said on Monday he would take his talents -- and 10-year Nike Inc. endorsement -- to the San Francisco Bay area from Oklahoma City. The move brings the former most valuable player to a higher-profile team for greater exposure, especially if the Warriors win another championship, analysts say.