L Catterton Said to Mull Sale or IPO for Candy Maker Ferrara

  • Rothschild, Morgan Stanley said hired to explore options
  • Company could be valued at $1 billion if it went public
Photographer: Luke Sharrett/Bloomberg
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Private equity firm L Catterton is working with advisers to find out who has the bigger sweet tooth for Ferrara Candy Co.: An acquirer or equity investors.

Catterton hired Rothschild & Co. and Morgan Stanley to explore options for Ferrara, the maker of sour gummy worms and Super Bubble, people with knowledge of the matter said.