Venture Capital
Jessica Alba's Honest Co. Is Preparing for an IPO... Slowly
With growing sales and cash on hand, it's not in a rush to go public.
This article is for subscribers only.
The Honest Co. is sincere about its IPO plans -- but it's not in a hurry.
Best known for creating diapers, sunscreen and cleaning products that are light on chemicals and heavy on green marketing buzz, the shopping startup co-founded by actress Jessica Alba had $275 million in revenue last year, sources close to the company told Bloomberg. That's ahead of previous expectations and a healthy uptick from the $150 million in revenue reported for 2014.