China Car Buying Satisfaction Declines as Dealers Rack Up Losses
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Buying a car in China has become a less satisfying process for customers as service standards drop with poor dealer profitability, according to a survey by industry researcher J.D. Power & Associates.
The proportion of car buyers who found the sales experience better than expected dropped to 40 percent, from 64 percent in 2015, said Mei Songlin, J.D. Power’s managing director in China. The slide in satisfaction has coincided with the poor profitability among distributors, with about a third of them incurring losses, he said.