Pursuits
Billionaire Fridman Redefines Face Control for Huge Russian Rave
- Music festival to feature trendy new facial-recognition app
- Google-beating FindFace technology finds first commercial use
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Russian billionaire Mikhail Fridman is throwing a rave party that will give a whole new meaning to the nightclub practice of face control.
His Alfa Future People electronic-music festival, which drew more than 40,000 people last year, will be Russia’s first to use recognition software to identify partygoers and automatically send them snaps of their revelry -- if they agree.