Univision’s Bet on Copa America Soccer Brings 100% Return
- Spanish-language channel collects $135 million in ad sales
- Tournament biggest soccer event in U.S. since 1994 World Cup
Mexico's Hirving Lozano (C-L) vies for the ball with Chile's Gonzalo Jara (C-R) during the Copa America Centenario quarterfinal football match in Santa Clara, California, United States, on June 18, 2016.
Photographer: Omar Torres/AFP via Getty ImagesThis article is for subscribers only.
Univision has sold $135 million in advertising for the Copa America Centenario, almost double the $70 million it paid to broadcast the international tournament.
With three matches to go, the Spanish-language channel has recorded 20 percent more ad revenue than anticipated, according to Juan Carlos Rodriguez, president of Univision Deportes. The winner of the Chile-Colombia semifinal on Wednesday meets Argentina in Sunday’s final at Met Life Stadium in New Jersey; the loser will play the U.S. for third place on Saturday.