Pursuits
Clash of Clans May Spur Tencent’s Marvel-Like Aspirations
- Cross-licensing would mimic Nintendo, ‘Angry Bird’ strategies
- Tencent-backed ‘Warcraft’ setting China box-office records
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Clash of Clans could be the type of tent-pole entertainment that helps Asia’s biggest internet company build a Marvel-like universe of movies, comic books, online videos and T-shirts.
Tencent Holdings Ltd. is spending $8.6 billion to gain control of Supercell Oy -- the Finnish maker of mobile games including Hay Day, Clash Royale and Boom Beach -- from SoftBank Group Corp. To see how that portfolio may fit into Tencent’s emerging entertainment empire, look at how the Chinese company leveraged World of Warcraft and League of Legends into global powerhouses.