Ex-Apple Engineers Want to Join the Move Toward Autonomous Cars

  • Pearl Inc. introduces rear-view camera beginning in September
  • Startup plans to offer technology to retrofit current autos
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Apple Inc.’s plans to build a car remain shrouded in mystery, but a group of engineers who helped create the iPod and iPhone have a vision to transform millions of today’s cars into the self-driving vehicles of tomorrow.

Founded by a team of Apple veterans, Pearl Automation Inc. said Tuesday that its first product, a rear-view camera, will be available in September in the U.S. After the camera, which is similar to those that come standard on many new autos, the startup plans a slew of devices that can be built into your car to bring it up to speed with the latest driving capabilities.