Footballer Zidane to Help Sell Mumbai Luxury Home Project
- Zidane to promote developer Kanakia’s project in city’s north
- Mumbai’s high-end home supply will take five years to sell
Zinedine Zidane.
Photographer: Gonzalo Arroyo Moreno/Getty ImagesThis article is for subscribers only.
Zinedine Zidane is renowned for his prowess on the football field. Now a Mumbai developer is counting on the retired French football star’s power off the pitch to revive flagging sales in the city’s luxury home market.
Kanakia Spaces Pvt has hired the former attacking midfielder to market a high-end residential project named Paris in Mumbai’s new business district in the northern part of the city called Bandra. Zidane has been signed on as the project’s wellness brand ambassador to design the development’s fitness and sports areas. The company did not disclose how much it’s paying for Zidane’s brand endorsement.