Pursuits
Adidas Predicts Record Soccer Sales as Euro 2016 Boosts Business
- Sportswear maker expects division revenue of 2.5 billion euros
- Company plans to sell 1.3 million German national jerseys
during the UEFA EURO 2016 Group B match between England and Wales at Stade Bollaert-Delelis on June 16, 2016 in Lens, France.
Photographer: Clive Rose/Getty ImagesThis article is for subscribers only.
Adidas AG forecast record soccer sales this year as business is boosted by the monthlong European championship being played in France.
The sportswear maker predicts it will sell 2.5 billion euros ($2.8 billion) of soccer shoes, shirts, balls and other equipment, it said Wednesday. That would exceed last year’s 2.2 billion euros and 2.1 billion euros of revenue in 2014, when the German team that Adidas sponsors won the World Cup.