Economics
As FIFA Reels, UEFA’s Euro 2016 Will Make More Money Than Ever
- Every game expected to draw more TV viewers than Super Bowl
- UEFA expects about 43 percent revenue growth over 2012
Betting on Euro 2016? Turkey May Surprise You
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One year into a sweeping corruption scandal at the highest levels of global soccer, FIFA’s reputation and finances are still under a cloud. Some 150 miles away, though, the forecast is very different for UEFA, the most important regional soccer body under the FIFA umbrella.
When Euro 2016 begins today in France, it will be the biggest in the tournament’s history, with more teams, more games and more host cities. For UEFA, all that adds up to more money. The organization expects to make 2 billion euros ($2.2 billion) in revenue, up from the 1.4 billion euro it made four years ago when Poland and Ukraine were host to 16 teams.