Pursuits

Tencent Forms China Venture With Hollywood Talent Agency WME

  • WME IMG already represents athletes, manages events in China
  • Sequoia Capital is leading the investment in new venture
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Tencent Holdings Ltd., Asia’s biggest Internet company, is forming a joint venture with the Hollywood superagency William Morris Endeavor and Sequoia Capital to develop sports and entertainment businesses in China.

Sequoia Capital China, the private-equity company, is leading the investment, which is being joined by Tencent and FountainVest Partners, a China-focused investment firm, according to a statementBloomberg Terminal Thursday. Financial terms weren’t revealed.