Pursuits

As Bro-Happy Burger King Moves Up North, All-Male Board Clashes With Canada

  • Canadian investor calls for female directors, citing Trudeau
  • More than 80% of competitors have at least one woman on board
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The brash bro culture of Burger King that plays to young male consumers craving fiery chicken fries isn’t so welcome in the boardroom, especially in Canada.

Burger King’s parent needs to add women to its all-male board, says a Vancouver-based investor who became a shareholder when the company took over the Canadian doughnut chain Tim Hortons in 2014. Fred Pinto, head of OceanRock Investments Inc., wants fellow shareholders at Thursday’s annual meeting to vote in favor of his proposal to adopt a clear plan for more female directors. The Tim Hortons board had three female members, but they didn’t join the combined company’s slate.