Salesforce Creates $50 Million Venture Fund for Developers
- Money designed for software builders using ‘Lightning’ service
- Company also unveils incubator for entreprenuers on platform
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Salesforce.com Inc. is investing $50 million in startups that use its new software-development service, seeking to encourage more entrepreneurs to build applications.
The company’s corporate investing arm is using the fund to target entrepreneurs who access a system called “Lightning,” which is designed to make it simpler to build applications and components that customize -- or add to -- Salesforce’s products, the company said Tuesday in a statement. Investors Bessemer Venture Partners, Cloud Apps Capital Partners, Emergence Capital and Lightspeed Venture Partners will join Salesforce to find startups for funding, the company said.