Tinder Projects Its Paid Subscriber Base Will Double in 2016
More swipes, please.
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Tinder Inc. expects its paid subscribers to double by the end of the year, according to a new note from Cowen and Company analysts led by John Blackledge.
While the matchmaking app is free to use, last year the company launched a subscription model with a monthly fee for premium features such as "super liking" (a super-charged way of flagging up one's amorous intentions) or "rewinding," a feature that allows you to go back and like someone that you accidentally rejected, or "swiped left on." The firm hosted a chat with Gary Swidler, chief financial officer of Tinder's parent company, Match Group Inc., where the executive described efforts to monetize the dating app as being "ahead of schedule."