Are Eggless Mayo and Plant-Based ‘Oysters’ Worth $1 Billion?

Hampton Creek Inc., best known for making an eggless version of mayonnaise, is looking to raise fresh capital to fuel its expansion into a vegan conglomerate selling everything from plant-based “oysters” and “blue cheese” to children’s snacks shaped like Batman and Darth Vader.

In recent weeks, Hampton Creek has been trying to raise about $200 million at a $1.1 billion valuation, said people familiar with the matter. The talks are ongoing, and the terms could change, the people said. If successful, Hampton Creek would become the latest startup to attain unicorn status.