TV Networks Hoard Reruns to Grab Some of Netflix’s Binge Viewers
- Putting episodes on VOD after they air keeps fans engaged
- More exposure now may mean less money from streaming services
Fighting for Viewers: Broadcasters Versus Streaming Sites
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With live viewership of most U.S. TV channels in decline, the most-watched networks are trying to lure audiences back by making it easier to catch reruns.
As they unveil their 2016-2017 program schedules this week in New York, the four major broadcast networks have called out the need to offer viewers on-demand access to current shows, a prize known as in-season stacking. NBC has acquired those rights from most of its producers, entertainment Chairman Bob Greenblatt said, as has CBS, according to Glenn Geller, that network’s president of entertainment.