Roger Dubuis Bringing $60,000 Watches to More U.S. Cities
- Pontroue says luxury brand planing moves to Los Angeles, Miami
- Plan comes as Swiss watch exports to U.S. are declining
A Roger Dubuis timepiece.
Photographer: Chris Goodney/BloombergRoger Dubuis, whose watches cost an average of $60,000, is shrugging off a slump in Swiss timepiece exports to the U.S. by pushing ahead with a North American expansion.
The 21-year-old brand, part of the Swiss Cie Financiere Richemont SA luxury-goods group, opened its first retail store in New York in November and is planning additional locations in major U.S. cities such as Los Angeles and Miami, said Chief Executive Officer Jean-Marc Pontroue.