J&J’s Baby Needs a Makeover as Moms Go Natural With Jessica Alba
- U.S. sales of baby products down 14% in first quarter
- Johnson’s baby line revamp to be unveiled on Wednesday
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Nancy Johnson Horn hadn’t been a parent for long when she started hearing things that made her question the safety of the Johnson & Johnson’s baby products the hospital had sent home with her.
“When my third child was born, I brought my own soap,” said Horn, a 45-year-old New Yorker whose youngest is now 5 and who blogs about motherhood. “I wanted to make sure that I had the natural products and brands I could trust with my kids.”