Pursuits
Nintendo to Put Mario to Work With Foray Into Film Business
- Search for new income sources driven by flagging console sales
- Movies with game characters have been modestly succesful
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Can Mario save the day? Nintendo Co. is planning to make movies, using cash from the sale of its stake in the Mariners baseball team.
The game maker’s push into the film business shouldn’t be a surprise; character-driven movies such as the Avengers franchise are money makers and Nintendo is struggling to keep up with changes in the gaming industry. The company has yet to formulate a convincing strategy for mobile gaming and its next-generation gaming device, called NX, isn’t going to debut until next March.