Pursuits
76ers Land StubHub in NBA’s First Uniform Advertisement Deal
- StubHub said to pay $5 million annually for uniform jersey ad
- NBA uniform ads will begin with Nike jerseys in 2017 season
Why StubHub and Philadelphia 76ers Team-Up Makes Sense
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StubHub will have its logo on the Philadelphia 76ers’s jerseys starting in 2017, making the National Basketball Association team the first to take advantage of a recent rule change that allows advertising on uniforms.
The EBay Inc. unit agreed to pay $5 million a year for a 2.5-by-2.5-inch patch with StubHub’s logo on it, according to a league official with knowledge of the deal. The official asked not to be cited by name because the terms of the deal aren’t public. Neither 76ers Chief Executive Officer Scott O’Neil nor StubHub President Scott Cutler would disclose financial terms.