Google-NFL Partnership Adds In-Game Highlight Videos to Search
This article is for subscribers only.
Google is adding National Football League in-game highlight videos to the top of its search results as part of an expanded partnership with the league.
Videos will be embedded along with related news and information into boxes that will appear at the top of Google search results while games are in progress, the company said Thursday. Instead of forcing people to go to a website, Google is bringing the in-game highlights to its own page.