Pursuits

BMW's New Electric Flagship Car for 2021 Lags Audi, Mercedes

  • New iNext model to feature new interior, digital connectivity
  • BMW seeking to respond to challenges from Tesla, Mercedes

The Bayerische Motoren Werke AG (BMW) 2016 M2 high-performance coupe is debuted at the 2016 North American International Auto Show (NAIAS) in Detroit, Michigan, U.S., on Monday, Jan. 11, 2016. Last year's auto show featured 55 vehicle introductions, a majority of which were worldwide debuts, and was attended by over 5,000 journalists from 60 countries.

Photographer: Daniel Acker/Bloomberg
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BMW AG’s response to the challenge posed by Tesla Motors Inc. will be ready in 2021, years after Audi and Mercedes-Benz plan to roll out their own long-range electric vehicles.

With Tesla planning to enter the mainstream of the luxury-car market with the Model 3 next year, BMW is bringing out the iNext, which will supplant the 7-Series sedan as the brand’s flagship model. The vehicle will come eight years after introducing the squat electric-powered i3 city car in 2013.