Pursuits
Web Video Redefines Itself as TV to Win Bigger Slice of Ad Pie
- Hulu, Crackle changed name of annual event to `upfront'
- `The actual TV is a huge priority' for Google's YouTube
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With their sights set on a $63 billion TV advertising market, streaming-video services like Hulu and Crackle are now defining themselves as TV networks, arguing they’re just as prevalent in the living room as ESPN and MTV.
The television screen is a big theme this spring in New York as online video distributors make their annual pitches to advertisers. They’re not just differentiating themselves from cable and network TV by playing up their younger viewers, a demographic coveted by advertisers. They’re also emphasizing a common thread that binds new and old media: the television set.