360fly Funding Shows Broader Startup Plight, Gadget Woes
- Startup Chooses 'Harsh' Investment Terms Over Lower Valuation
- Catterton Leads Round with VC Arms of Adidas and Qualcomm
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To see how startup life has gotten harder, look no further than 360fly Inc.
The Pittsburgh-based startup, which makes an orb-shaped camera that captures 360-degree video, began hitting up venture capitalists for funding last year just as these investors were pulling back on new deals and slashing valuations of many existing ones.