E-Cigarette Ads Get a Pass From FDA, for Now
But the agency warns that restrictions may be considered in the future.
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New Food and Drug Administration rules published today will bar the sale of electronic cigarettes to minors and require manufacturers to add labels warning that nicotine is addictive.
But the tobacco industry scored a massive win as well. The regulation, years in the making, doesn’t yet clamp down on advertising for electronic cigarettes, permitting e-cig ads to remain on television, billboards, and other forums where traditional cigarette ads have been largely banned for years.