Tobacco Firms Lose EU Court Fight Over Bloc's Packaging Law
- EU court backs 2014 rules on health warnings for tobacco packs
- Court also backs menthol cigarette ban; curbs on e-cigarettes
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Cigarette makers Philip Morris International Inc., Imperial Brands Plc and British American Tobacco Plc lost a fight against European Union curbs on their products in a ruling that may pave the way for governments to impose plain packaging.
The EU measures from 2014, which include a requirement that health warnings cover 65 percent of cigarette packs, don’t go “beyond the limits of what is appropriate and necessary,” the EU Court of Justice said Wednesday in Luxembourg.