Pursuits
McDonald's All-Day Breakfast Sparks a Fast Food Fight
- Burger King is introducing a new Egg-Normous breakfast burrito
- Rivals from Subway to Dunkin' are rethinking morning menus
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Fast-food joints aren’t hitting the snooze button anymore.
McDonald’s Corp.’s decision to start selling Egg McMuffins all day long last year -- meant to help sales during lunch and dinner time -- has boosted its morning business as well. That, in turn, has kicked off a scramble among its rivals to find new ways to combine eggs, potatoes and meat for a tasty breakfast.